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I’m a political psychologist, working at the intersection of political communication, NLP, and psychology.

In my work, I explore narratives of political leaders with a specific focus on crisis moments, and I examine their persuasive effect on citizens. I apply methods of quantitative text analysis as well as visual conjoint survey designs.

In my recent projects, I also investigate the applicability of LLMs in social science research.

I’m a final year PhD researcher at the Hertie School and the SCRIPTS Cluster of Excellence. During my PhD, I was a visiting researcher at the European University Institute.

You can reach me at g.gross@phd.hertie-school.org